Shonirita Anthony runs the @bluntblowinmama account on Instagram, helping with the mission to normalize cannabis usage for moms. She is a former editor for both ABC News and the Huffington Post, alongside other publications. Currently, she also runs a podcast that embodies the same mission -- normalizing the concept of moms medicating with cannabis products.
Her account radiates positivity and aims to spread more education around the concept through comedic and engaging posts. In addition to this, she also launched a merchandise line which can be found at @bbmclothing. The social media account also sheds light on other mom's experiences with cannabis and how it helps them manage areas in their life such as anxiety control.
Cannabis-Normalizing Social Accounts
@bluntblowinmama on Instagram Helps Educate the Public
Trend Themes
1. Cannabis-normalizing Social Media - Opportunity for cannabis companies to partner with social media influencers to destigmatize usage and educate the public.
2. Cannabis Merchandise Lines - Opportunity for retailers to tap into the growing cannabis market by offering merchandise for cannabis users, such as @bbmclothing.
3. Cannabis and Motherhood - Opportunity for cannabis companies to develop products targeted at mothers and their unique needs, such as anxiety control.
Industry Implications
1. Cannabis - Cannabis companies can embrace the trend of normalizing usage and educate consumers through social media and partnerships with influencers.
2. Retail - Retailers can tap into the cannabis market by offering merchandise targeted towards cannabis users.
3. Health and Wellness - Cannabis companies can focus on developing products for mothers and their unique needs, such as anxiety control.