Throughout 2016, Redd’s Brewing Co. is releasing a Limited Pick series, which includes varieties like Redd’s Cranberry Ale and now, the newest release, Redd’s Blueberry Ale.
This new blueberry-flavored ale is made with a mix of blueberry and apple flavors and aromas, creating a refreshingly crisp and summery new product for consumers to enjoy over the summer months. The rise of craft beer is creating plenty of space in the market for products like these, which many consumers are now open to trying, even through it may be an unusual fruit flavor for an ale.
In its assortment of ale and hard ale products, Redd’s Brewing Co. has also experimented with fruit flavors like strawberry, cranberry, and black cherry and mango.
Blueberry Ale Beverages
Redd’s Brewing Co.'s Newest Limited-Edition Flavor Blends Apple and Berry
Trend Themes
1. Fruit-flavored Brews - Craft beer is creating space in the market for fruit-flavored beers like Redd's blueberry ale, offering an opportunity for innovative flavor combinations.
2. Limited Pick Series - Redd's Brewing Co.'s Limited Pick series, including blueberry ale, creates buzz and anticipation among consumers for new limited-edition flavors.
3. Summer Seasonal Beers - Refreshing and summery new products like Redd's blueberry ale capitalize on the trend of seasonal beers that cater to specific occasions or time restrictions.
Industry Implications
1. Brewing Industry - The brewing industry has an opportunity to experiment with innovative fruit flavor combinations, appealing to consumers' growing interest in craft breweries and unique flavors.
2. Alcohol Industry - The alcohol industry can create limited-edition, seasonally-inspired products that tap into consumers' sense of anticipation and capture drinking trends around holidays and special occasions.
3. Hospitality Industry - Bars and restaurants can capitalize on the trend of fruit-flavored beers like Redd's blueberry ale by leveraging innovative marketing campaigns that appeal to younger, diverse crowds who seek craft and unique alcoholic beverages.