First-of-its-kind whole cacao brand Blue Stripes Cacao launched in Whole Foods nationwide. Blue Stripes was founded by world-famous chocolatier Oded Brenner and the original creator of Max Brenner. Brenner discovered the natural superfood benefits of the whole cacao and decided to retire his Willy Wonka chocolate creations to focus on the wild, healthier side of chocolate– cacao.
With Blue Stripes, Oded uses whole cacao—shell, fruit, and beans— to upcycle the fruit to create a variety of sustainable, holistic, natural innovative, and delectable treats and beverages and to disrupt the chocolate industry with his unique functional wellness line. Cacao fruit contains healthy superfood properties that benefit total body wellness, from gut health to immunity.
Products recently released and available on Whole Foods shelves include Whole Cacao Granola, Whole Cacao Trail Mix, Cacao Fruit Smoothies (great for kids), Whole Cacao Bars, Dried Cacao, Chocolate Covered Cacao, and Cocao Water.
Whole Cacao Brands
Blue Stripes Cacao Launched in Whole Foods Nationwide
Trend Themes
1. Whole Cacao - The trend of using whole cacao in wellness products presents an opportunity for companies to create sustainable and functional treats and beverages.
2. Functional Wellness - Blue Stripes' focus on the functional wellness benefits of cacao presents an opportunity for companies to disrupt the traditional chocolate industry by exploring alternative health properties of their products.
3. Upcycling - Blue Stripes' use of all parts of the cacao fruit presents an opportunity for companies to reduce waste and create sustainable products through upcycling practices.
Industry Implications
1. Wellness - The whole cacao trend creates an opportunity for the wellness industry to incorporate the functional benefits of cacao in products and promote total body wellness.
2. Alternative Chocolate - Blue Stripes' alternative use of cacao creates an opportunity for companies in the chocolate industry to disrupt the traditional sweets market with innovative and functional products.
3. Sustainable Food - The upcycling practice utilized by Blue Stripes creates an opportunity for companies in the food industry to reduce waste and create sustainable products through similar practices.