While it is not unusual to find jams made with blueberries or blackberries that boast a slight deep blue tint, this blue jam made by JT & Associates and sold through Village Vanguard boasts a completely different shade of blue.
What gives the Village Vanguard jam its unique coloring is a Thai herb by the name of as Anchan or "butterfly pea," which is often consumed in a tea form that's equally as bright blue.
In the form of a blue jam, this product takes on the flavor of apples and offers an interesting way to enhance breakfasts and snacks. While foods that are colored blue have been been traditionally considered unappetizing by consumers, the lack of blue foods on the market makes this particular jam product one that stands out.
Blue Herb Jams
This Blue Jam Preserve from JT & Associates Boasts an Unusual Hue
Trend Themes
1. Blue Food Trend - The use of unconventional ingredients such as Anchan herb in food products that give a blue hue is a new trend that offers a unique selling point for food companies.
2. Novel Jam Trend - Creating jams with unconventional ingredients like Anchan herb not only adds a unique flavor but also offers a chance to stand out in a crowded market.
3. Natural Colorants Trend - There is a growing trend of substituting artificial colorants with natural ones like the Anchan herb in order to appeal to health-conscious consumers.
Industry Implications
1. Food and Beverage Industry - Food companies can take advantage of the blue food trend and create unconventional food products like blue jams to cater to the current market.
2. Herbal Supplements Industry - Companies in the herbal supplements industry can use Anchan herb as a natural colorant in their products as a healthier alternative to artificial colorants.
3. Breakfast and Snacks Industry - Companies can innovate with different flavors of blue jams with unique ingredients to differentiate themselves and create a new, interesting product category in the breakfast and snacks industry.