The Blue Apron Prepared & Ready Meals are a new range of non-frozen meals perfect for time-poor consumers to incorporate into their lifestyle as a way to easily access high-quality yet convenient fare.
The meals are chef-crafted using an array of the brand's various pantry ingredients to give each one a fresh profile that will satiate cravings for restaurant-quality meals. The meals come in six varieties including Salmon & Riced Broccoli with Pesto & Feta Cheese, Southwestern-Style Turkey with Brown Rice & Monterey Jack Cheese, Buffalo-Style Chicken with Mashed Potatoes & Vegetables, Chicken & Quinoa Grain Bowl with Feta & Vegetables, Italian-Style Grilled Chicken with Sweet Potatoes, Pesto & Almonds and Korean-Style Kimchi Rice with Scrambled Eggs & Veggies.
The Blue Apron Prepared & Ready Meals are available now to order for weekly shipments starting January 8, 2024.
Chef-Crafted Non-Frozen Ready Meals
Blue Apron Prepared & Ready Meals are Ready in Minutes
Trend Themes
1. Chef-crafted Non-frozen Meals - Opportunity for restaurants to offer chef-crafted non-frozen meals as convenient yet high-quality alternatives to traditional dining experiences.
2. Time-poor Consumer Lifestyle - Opportunity for businesses to cater to time-poor consumers by providing convenient, ready-made meals that satisfy their cravings for restaurant-quality food.
3. Array of Pantry Ingredients - Opportunity for food brands to create innovative meal options using a range of pantry ingredients to provide fresh and diverse flavor profiles.
Industry Implications
1. Food Delivery Services - Opportunity for food delivery services to add chef-crafted non-frozen meals to their menu, providing customers with premium dining options at the convenience of their homes.
2. Meal Kit Industry - Opportunity for meal kit companies to expand their offerings by introducing non-frozen prepared meals that cater to time-poor consumers looking for convenient yet delicious dining experiences.
3. Restaurant Industry - Opportunity for restaurants to tap into the growing demand for ready-made meals by offering chef-crafted non-frozen options that can be enjoyed either in-restaurant or for takeaway.