Dyson is a brand synonymous with vacuum cleaners, but the brand is looking to expand into new, unexpected markets as evident with the Dyson Supersonic Blow Dryer.
Packed with an air multiplier similar to that found in the brand's vacuum cleaner, the device is capable of drawing in a whopping 13-liters of air every second. This air is heated and pushed out the opposite side with immense power up to 41-liters per second.
The device monitors the temperature of the air leaving the unit to prevent damage to be incurred like with other units on the market.
One of the best parts of the Dyson Supersonic Blow Dryer is the whisper-quiet functionality that will only produce the sound of moving air and nothing else. The device is set to be available at a cost of £299.
Whisper-Quiet Blow Dryers
The Dyson Supersonic Blow Dryer is Powerful Yet Silent
Trend Themes
1. Silent Hair Dryers - Opportunity to disrupt the hair dryer market with silent, yet powerful devices like Dyson Supersonic Blow Dryer.
2. Technology-driven Hair Styling Tools - Innovative brands can leverage advanced technologies like air multipliers and temperature monitoring to create new hair styling tools.
3. Diversifying Product Offerings - Brands can break into unexpected markets by diversifying their product offerings and leveraging existing technology in new areas.
Industry Implications
1. Beauty and Personal Care - Silent hair dryers represent an opportunity for disruption in the beauty and personal care industry.
2. Home Appliances - Innovative technology like air multipliers and temperature monitoring can be applied to other home appliances for disruption in the industry.
3. Consumer Electronics - Expanding product offerings like Dyson's foray into hair dryers can help disrupt the consumer electronics industry by pushing the limits of existing technologies.