The blooming onion is a popular restaurant appetizer that involves an onion that's cut to resemble a flower, which is then battered, deep-fried and served with a dipping sauce.
Peri & Sons Farms’ Sweet BBQ Bloomer provides an accessible way for consumers to make a blooming onion of their own in a way that's not just simple, but healthier too. The Sweet BBQ Bloomer is a low-fat alternative to the classic deep-fried appetizer that can be made at home in just four steps.
To communicate the ease of making the product, Peri & Sons Farms opted for stackable promotional packaging for its grab-and-go bags, which includes a QR code for cooking instructions and a tutorial. As far as the contents of the blooming onion kits themselves, they contain a spice packet and a recipe.
Blooming Onion Kits
Peri & Sons Farms’ Sweet BBQ Bloomer is a Low-Fat Deep-Fried Onion Alternative
Trend Themes
1. At-home Meal Kits - Peri & Sons Farms' blooming onion kit shows a trend towards easy-to-make, healthier at-home meal options that come in convenient, grab-and-go packaging.
2. Low-fat Alternatives - Peri & Sons Farms' Sweet BBQ Bloomer reflects the trend towards low-fat alternatives of popular menu items, offering a healthier option without sacrificing taste.
3. QR Code Cooking Instructions - Peri & Sons Farms' use of a QR code on their packaging for cooking instructions represents a rising trend towards using digital tools to enhance customer experience.
Industry Implications
1. Food and Beverage - Peri & Sons Farms' blooming onion kit showcases how the food and beverage industry is responding to the growing demand for healthier, at-home meal options.
2. Packaging - Peri & Sons Farms' use of stackable, grab-and-go packaging indicates a trend towards more convenient, user-friendly packaging designs in the industry.
3. Marketing and Advertising - Peri & Sons Farms' use of a QR code for cooking instructions on their packaging highlights the importance of digital marketing and advertising strategies in engaging with consumers.