The Blood Brother FW 2014 collection and accompanying lookbook dismantles the boundaries between streetwear and high-brow, contemporary British fashion.
The latest collection is a mixture of traditional and contemporary pieces. For instance, it features both cableknit sweaters and bomber jackets; however, the staple pieces have been revamped with fresh colors, prints and patterns. The designers also incorporated unlikely materials, such as leather and fleece, into sporty silhouettes, adapting the luxurious textures to a more athletic look.
If you are someone for whom style and comfort are equally as important (as well as someone who values design adaptability, flexibility and innovation), then you'll be happy to hear that the malleable sportswear collection is hitting retailers in coming months.
Genteel Contemporary Streetwear
The Blood Brother FW 2014 Collection is a Mixture of Old and New
Trend Themes
1. Blurring Boundaries - The combination of traditional and contemporary elements creates opportunities to disrupt the fashion industry by challenging the conventional definitions of streetwear and high-brow fashion.
2. Revamped Staples - The incorporation of fresh colors, prints, and patterns into traditional pieces presents opportunities for innovation in textile design and garment manufacturing.
3. Luxurious Adaptability - The use of unlikely materials, such as leather and fleece, in sporty silhouettes allows for disruptive innovations in the athletic and athleisure industries by providing new possibilities for comfort and style.
Industry Implications
1. Fashion - The combination of traditional and contemporary elements challenges the fashion industry to redefine the boundaries between streetwear and high-brow fashion.
2. Textile - The incorporation of fresh colors, prints, and patterns into traditional pieces presents opportunities for innovation in textile design and manufacturing.
3. Athletic - The use of unlikely materials, such as leather and fleece, in sporty silhouettes disrupts the athletic and athleisure industries by offering new possibilities for comfort and style.