Most people wouldn't drive a vehicle blindfolded, yet many will admit to sending a quick text behind the wheel. A new BlindMeters road safety website by Parents of Road Victims calculates just how far we drive blind while texting.
Created by Happiness Brussels, BlindMeters turns Google Maps into a text editor and uses a bespoke font that will stretch according to the speed limit of the road, so you can see your own words drawn out on the road. The higher the speed limit the longer the distance covered and the longer the words will stretch.
Those interested in trying it out can head to the website to type in their last text sent, offering a wake-up call to end distracted driving.
Blind Driving Distance Calculator
Blindmeters shows how far you Drive Blind per Character
Trend Themes
1. Texting and Driving Awareness - BlindMeters highlights dangers of texting while driving and brings awareness to the issue.
2. Road Safety Technology - BlindMeters combines Google Maps and unique font technology to create a tool that promotes road safety and presents disruptive technological opportunities.
3. Distracted Driving Solutions - BlindMeters offers a unique approach to promote safer driving and presents an opportunity for companies to develop similar technologies and solutions.
Industry Implications
1. Automotive Industry - BlindMeters and similar technologies present opportunities for companies in the automotive industry to integrate road safety and distracted driving solutions into vehicles.
2. Mobile Technology Industry - BlindMeters highlights the dangers of texting while driving and present opportunities for mobile technology companies to develop features and solutions to prevent distracted driving.
3. Advertising Industry - BlindMeters and similar campaigns present opportunities for the advertising industry to promote awareness of the dangers of texting while driving and encourage safer and responsible driving behavior.