Located in Paris, Blackrainbow is a multi-brand store with an artsy new in-house lookbook that showcases the wide variety of brands that it carries. The BlackRainbow Spring/Summer 2011 Lookbook is striking in its use of both black and white as well as coloured photographs to showcase the fashions. Its multicultural platform also helps showcase the clothes as fitting to a variety of styles.
The lookbook was shot by Guillaume Lechat all over the streets of Paris and was intended to capture a "chill day." The brands featured in the shoot include Stussy, Undefeated, Supreme, Wood Wood, Converse, Puma, New Balance, Vans, Penfield, Oakley and several others.
The natural realism that the shoot portrays makes the clothes look appealing to the every-day man and makes BlackRainbow a must-see store on the Parisian streets!
Not on front page