The Mill recently won the Innovation Lion at Cannes for the 'Blackbird.' The commercial involved using a vehicle can change its length and width, as well as its wheel and suspension to mimic the specs of any car.
This car is most notable for advertising departments in the auto industry that have to create commercials. Rather than having to film commercials with multiple cars, which costs more time and money than filming with just one, the Blackbird can be digitally redesigned to look like any car. The footage would be taken of Blackbird, adjusted to the appropriate dimensions of the car it is mimicking, and then the look of the actual car will be placed over it with CG images. If Blackbird is utilized by car companies in their ads, viewers will be none the wiser.
Next-Gen Car Commercials
The 'Blackbird' Could Completely Change How Car Commercials Are Shot
Trend Themes
1. Virtual Car Commercials - The 'Blackbird' technology allows for digitally designing cars in commercials, saving time and money.
2. Adaptive Vehicle Technology - The 'Blackbird' can change its dimensions to mimic any car, revolutionizing how car commercials are shot.
3. CG Image Overlay - The Blackbird allows for the use of CG images to overlay the look of the actual car in commercials, enhancing visual appeal.
Industry Implications
1. Automotive Advertising - The Blackbird presents disruptive innovation opportunities for automotive advertising, allowing for cost-effective and versatile car commercials.
2. Film Production - The Blackbird technology can revolutionize film production by eliminating the need for multiple cars and extensive reshoots for car commercials.
3. CG Animation - The Blackbird opens new possibilities for the CG animation industry, enabling the seamless integration of CG images with real-world footage in commercials.