The BlackBerry Motion has been eagerly anticipated after years of pressure on the smartphone brand. After iPhones and a broad range of Android handsets have been evolving to offer bigger and more versatile screens, the BlackBerry now adopts a display that extends to all sides of the device. That's right: no physical keyboard.
While the absence of tangible buttons on the BlackBerry is not necessarily a new development for the RIM device, the complete package is certainly something to make all smartphone users tempted. Not only can the BlackBerry Motion withstand spills and splashes (maybe even a dunk?), its 4,000mAh battery can hold a charge all day long. With a sleek design, a generous touchscreen, power and an unmatched resilience, this model is shaking up the market.
Water-Resistant Smartphones
BlackBerry Motion Can Handle Spills and a Full Day Without a Charger
Trend Themes
1. Water-resistant Smartphones - The trend towards more water-resistant smartphones can lead to opportunities for disruptive innovation in waterproof technology and outdoor-focused accessories.
2. Screen-focused Smartphones - The shift towards larger, all-screen smartphones like the BlackBerry Motion can lead to opportunities for disruptive innovation in screen technology and design.
3. Long-lasting Batteries - The trend towards smartphones with longer battery life can lead to opportunities for disruptive innovation in battery technology and energy-efficient software.
Industry Implications
1. Smartphone Manufacturing - The smartphone manufacturing industry can benefit from developing more water-resistant and durable smartphones to meet consumers' needs.
2. Consumer Electronics Retail - Consumer electronics retailers can take advantage of the trend towards screen-focused smartphones by showcasing devices with innovative designs and features.
3. Outdoor Retail - The trend towards water-resistant and durable smartphones can create opportunities for outdoor retailers to sell accessories that cater to outdoor enthusiasts.