Falling Fella Lookbooks

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The Black Scale SS 2012 Collection is Structured and Street-Savvy

The Black Scale SS 2012 'Fallen From Grace' collection is a simple sartorial take on street wear. The line is quad-hued, staying within grey, black and white staples with canary detailing. The minimalism is refreshing and clean, allowing for more experimental patterns and seeming. The canary highlights the line with a pair of kicks, pocket flaps, speed lines and speckled stars. Also memorable is the modern cross-over of houndstooth and checkered pattern found on the lining of a tanker jacket and in full on a basic cardigan.

Several of the pieces coming from the Black Scale SS 2012 line are cut and sewn by hand, ensuring the highest quality. Included in the line are a sturdy selection of jackets. The variation of options include a tanker, varsity and stadium jacket, all with the signature yellow detailing of the line.
Trend Themes
1. Minimalist Street Wear - Opportunities for developing new, simple and street-savvy clothing lines.
2. Handcrafted Quality Clothing - Create a new trend with custom-made clothing designs, cut and sewn by hand.
3. Pattern Experimentation - Develop pattern experimentation within the street fashion context, mixing and matching patterns for a unique look.
Industry Implications
1. Fashion - Develop innovative designs for new street-wear clothing lines
2. Handmade Crafts - Opportunities to provide handcrafted clothing with unique designs for consumers.
3. Textile Printing - Opportunities to expand creativity within clothing design by exploring pattern experimentation.

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