Black Scale and Diamond Supply Co, two streetwear labels hailing from the west coast, have teamed up with Pac Sun for a capsule collection of tee shirts.
Black Scale is a company that envisions itself as produced by the continual energy of the universe. Moreover, the brand sees itself as a method of deciphering the world, offering truth "by way of graphic art, clothing and accessories inspired by religion, government, identity and death." This collaboration is an extension of the brand's core belief.
The collection features the distinctive graphics of each brand; signature diamonds, rosary beads and gothic typography are combined against a deliciously cool monochromatic palette. Fans of both brands should be equally satisfied by this collaboration, which will be available at Pac Sense from July 11th onward.
Graphic Gothic Streetwear
Black Scale and Diamond Supply Co Pair Up for a Capsule Collection
Trend Themes
1. Monochromatic Streetwear - Opportunity to explore the minimalist aesthetic and offer a more understated approach to streetwear fashion.
2. Religious Iconography Fashion - Fashion brands can use religious themes and iconography to create statement pieces that inspire social and spiritual awareness.
3. Collaborative Streetwear Collections - Collaborations between independent streetwear brands and mainstream retailers could democratize streetwear and make the trend more accessible.
Industry Implications
1. Fashion - Streetwear brands can explore new and innovative ways to incorporate religious iconography and symbols that spark thought-provoking conversations in the fashion industry.
2. Retail - Retailers can explore the opportunity to partner with niche streetwear brands for exclusive capsule collections that will appeal to a more diverse customer base.
3. Art - Artists can create graphic designs inspired by religion, identity, and other social-cultural themes that could inspire discussions on topics not usually addressed in pop culture.