The recently released lookbook for the Black Scale 2011 Holiday collection demonstrates the brand's ability to create simple pieces with a very distinct style. The collection, which has been titled 'Seize the Darkness,' offers men a wide variety of stylish yet understated pieces for the cold weather season.
Staying true to the line's name, the Black Scale 2011 Holiday collection boasts plenty of black item including coats, jackets, sweaters, hats and shirts. With subtle accents of red, burgundy, gray and and white, each piece can be mixed and matched to create a very cool look. Noteworthy pieces include a cardigan with a large cross on the front, a maroon athletic jacket and black sweater featuring an American flag in white.
Gloomy Gangster Fashions
The Black Scale 2011 Holiday Collections is Understated but Cool
Trend Themes
1. Minimalist Streetwear - Opportunity for disruptive innovation: Designing high-quality, minimalist streetwear pieces that combine simplicity with distinct style.
2. Understated Winter Fashion - Opportunity for disruptive innovation: Creating stylish yet understated winter fashion pieces that offer a unique flair for the cold weather season.
3. Monochromatic Collections - Opportunity for disruptive innovation: Developing monochromatic collections with black as the dominant color, allowing for versatile and stylish mix-and-match options.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation: Introducing new retail models that focus on offering minimalist streetwear collections to cater to the demand for understated style.
2. Apparel Manufacturing - Opportunity for disruptive innovation: Implementing efficient manufacturing processes to produce high-quality yet understated winter fashion pieces at a competitive cost.
3. Fashion Design - Opportunity for disruptive innovation: Leveraging monochromatic color schemes and unique accents to create compelling designs for fashion collections targeting a fashion-forward demographic.