Knowing that color and flavor are some of the most important factors when it comes to choosing an ice cream flavor, All Good Collective set out to create a disruptive black ice cream to bring awareness to Surfrider Foundation's campaign against PEP11. The black ice creams by Pepita show support for the campaign and its stance against drilling offshore for oil and gas, just 50 kilometers off the coast of Sydney.
There's a whole series of black ice cream products that have been created and they are set to be released throughout the coming months. The Black Lemon & Lime variety is packaged with a QR code on its lid, which also includes a hashtag so that people can learn more about the campaign from Surfrider and PEP11.
Awareness-Raising Ice Creams
Pepita's Black Ice Creams Support a Surfrider Foundation Campaign
Trend Themes
1. Awareness-raising Products - Creating products that bring awareness to important environmental campaigns can drive consumer engagement and support for the cause.
2. Color and Flavor Innovation - Innovating on color and flavor can help brands stand out in crowded markets and capture consumer attention.
3. Packaging Innovation - Incorporating QR codes and hashtags into packaging can encourage consumers to learn more about the product and its associated campaign.
Industry Implications
1. Food and Beverage - Food and beverage companies can create products that support important causes and raise awareness through innovative color and flavor concepts.
2. Environmental Organizations - Environmental organizations can partner with companies to create awareness-raising products that help drive engagement for their cause.
3. Packaging and Labeling - Packaging and labeling companies can work with brands to incorporate innovative QR codes and hashtags to encourage consumer engagement and information about their products.