Timberland describes its Fall 2015 'Black Forest Collection' as "made for the modern trail." Judging from this description, Timberland is departing from its work boot roots to now focus on footwear that is more urban and fashion-minded.
The collection features a neutral graycale theme and Timberland emphasizes that these particular shoes are perfect for all weather conditions. The brand is promoting the idea that its shoes can easily transition from work to play and even suggests that its shoes are ideal for sun or rain.
The collection boasts a wide variety of footwear styles that include premium leather boots, chunky shoes, combat shoes and sneaker boots. Many of the pieces in the collection are able to marry style with function effortlessly. The Black Forest Collection's variety ensures that everybody will be able to find the perfect shoe that best fits their lifestyle.
Grayscale Footwear Collections
Timberland's 'Black Forest Collection' is Made for Work and Play
Trend Themes
1. Neutral Footwear Designs - Opportunity for hiking, work or other outdoor brands to create shoe collections with a neutral 'greyscale' theme blending fashion and function.
2. Multi-functional Footwear - Opportunity for outdoor and fashion brands to develop shoe collections catering to multi-functional use indoors and outdoors, regardless of weather conditions.
3. Hybrid Shoe Styles - Opportunity for fashion brands to create shoes that combine design elements of boots, chunky shoes, combat shoes, and sneaker boots for greater versatility and style.
Industry Implications
1. Outdoor Brands - Outdoor lifestyle and workwear brands may develop shoe collections that can blend fashion with practicality, along with a neutral 'greyscale' design scheme.
2. Fashion Brands - Fashion brands can capitalize on the rise of versatile, multi-functional shoe collections for everyday wear, catering to different weather conditions.
3. Sportswear Brands - Sportswear brands can utilize hybrid shoe designs for greater versatility and style in their training and running shoes.