After making it to the second last round of America's Best Espresso Competition, the Alabaster Coffee Roaster + Tea Co. proved that it could hold its own in terms of flavor, but it was time for its black coffee bags to get an upgrade. The coffee company reached out to designer Joshua Lepley for the task and the new branding is definitely winning.
Lepley's design retains the old logo, which is quite minimal, but now has a design where it is perfectly at home. The newly designed packaging includes a small sample bag, a retail-size bag and cold brew bottles, which all have a silky smooth appearance. The new minimal identity is very readable, making it easy to spot the coffee type and where it comes from in a matter of seconds.
Darkly Silky Coffee Packaging
The Alabaster Coffee Co.'s Black Coffee Bags Look Deliciously Smooth
Trend Themes
1. Minimalistic Packaging Design - Opportunity to create sleek and visually appealing packaging designs that enhance the product's brand image.
2. Texture-based Packaging - Opportunity to explore innovative packaging materials and techniques that create a smooth and tactile experience for customers.
3. Simplified Product Identification - Opportunity to develop clear and concise packaging designs that allow customers to easily identify the product type and origin.
Industry Implications
1. Coffee Packaging - Disruptive innovation opportunities in creating unique and visually appealing packaging designs for coffee products.
2. Packaging Design - Disruptive innovation opportunities in exploring new materials and techniques to create visually appealing and tactile packaging designs across various industries.
3. Beverage Packaging - Disruptive innovation opportunities in developing packaging designs that enhance the customer experience and communicate product information effectively.