After being the rage in England in 2005, the black Christmas tree has made its way to America. "People have black furniture and that perfect little black dress. So they think, why not have it all match?," asks Ken Batts, a designer with Star Decorators Wholesale, an Atlanta retailer of the darker side of Christmas.
At ChristmasTreeForMe.com black trees are selling for between $149 and $399 USD.
Implications - Christmas has long been associated with red and green decorations and many modern consumers have tired from this color scheme overload. As opposed to traditional styles many consumers now find unusual designs like this black christmas tree heavily appealing and refreshing. Companies who step outside of traditional product designs for specific holidays will find modern consumers eating up such products.
Black Christmas Tree
Black Christmas Tree
Trend Themes
1. Unconventional Christmas Decor - Consumers are increasingly seeking non-traditional Christmas decorations such as black Christmas trees, creating an opportunity for companies to explore new designs.
2. All-black Home Decor - As consumers express interest in an all-black Christmas aesthetic, there may be an opportunity for companies to explore an all-black home decor trend.
3. Minimalist Holiday Decor - Black Christmas trees offer a minimalist and chic holiday decor option that could inspire a larger trend towards minimalist holiday decor.
Industry Implications
1. Home Decor - As unusual Christmas decorations like black trees gain popularity, home decor companies can integrate unique and non-traditional holiday decor into their product lines.
2. Fashion - As consumers express an interest in matching their Christmas decorations with their wardrobe, fashion companies could seize the opportunity to create holiday clothing and accessories in non-traditional colors.
3. Retail - Companies that offer unique holiday decorations like black Christmas trees could gain an edge over competitors by offering consumers a refreshing new take on traditional holiday decor.