The recently released Black Apple FW11 Collection for men showcases its up-and-coming styles in a tough urban lookbook. Shot by William Yan the collection portrays a variety of twenty-something men wearing street-inspired ensembles and brooding, pensive expressions. The black and white photographs assign the lookbook a certain vintage quality.
Notwithstanding its presentation, the Black Apple FW11 Collection offers a wide range of cold weather essentials including outerwear, denim, t-shirts and sweaters that are all inspired by the economic crisis New Yorkers experienced almost forty years ago in 1977. With its slightly dark appearance, the collection will likely be a hit amongst those who express themselves through fashion.
Implications - Businesses with products inspired from a historic event or period in time will benefit by appealing to consumers on a personal level. Consumers will be more inclined to invest in products with which they share an emotional or individual connection.
Pensive Urban Lookbooks
The Black Apple FW11 Line Presents Its Streetwear With Brooding Young Men
Trend Themes
1. Historical-inspired Fashion - Fashion brands can tap into consumer nostalgia by creating collections inspired by specific historic events or time periods.
2. Streetwear Lookbooks - Brands can strengthen their urban image by presenting their street-inspired fashion collections in edgy and brooding lookbooks.
3. Personal Connection Marketing - Businesses can increase consumer engagement by creating products that evoke a personal connection or emotional response, such as referencing past experiences.
Industry Implications
1. Fashion - Fashion industry players can leverage historical and personal connections to create innovative collections and marketing campaigns.
2. Photography - Photographers can explore opportunities to shoot edgy and brooding lookbooks for streetwear brands, adding a unique visual appeal.
3. Marketing and Advertising - Marketing agencies can assist brands in creating personal connection marketing strategies that resonate with consumers and drive engagement.