The new Fall/Winter 2008 ad campaign for Bjorn Borg Underwear gets a bit creative with a theme of finding your love match.
The ads show sexy men and women out and about in their underwear looking pretty lonely. But fear not, proclaiming that "There is someone for everyone," Bjorn Borg undies have the solution for your loneliness with a special Love site that will help you find your match.
The site puts you through the regular dating site profile process where you specify what you’re looking for and what kind of person you like, etc… You also upload (or snap a picture via webcam) to see yourself with your chosen match. Pretty fun.
The underwear line is by Björn Borg, the famous Swedish tennis player. The former World No. 1 player won 11 Grand Slam singles titles between 1974 and 1981 (five at Wimbledon and six at the French Open).
Match-Making Underwear Ads
Interactive Bjorn Borg Campaign
Trend Themes
1. Interactive Advertising - The use of interactive features in advertising campaigns, such as Bjorn Borg's Love site, offers opportunities for increased engagement and brand interaction.
2. Personalized Marketing - The ability to customize advertising experiences based on individual preferences and interests, as demonstrated by Bjorn Borg's matchmaking underwear ads, opens up possibilities for more targeted and effective marketing strategies.
3. Social Media Integration - Integrating social media elements into advertising campaigns, like Bjorn Borg's Love site where users can upload pictures and engage with their matches, presents avenues for creating viral and shareable content.
Industry Implications
1. Fashion - The fashion industry can leverage interactive advertising techniques, such as those used by Bjorn Borg, to enhance brand identity and engage with customers in new and exciting ways.
2. Online Dating - The online dating industry can explore combining personalized matchmaking algorithms with interactive features, as seen in Bjorn Borg's Love site, to provide users with a more engaging and immersive dating experience.
3. Sports and Athletics - The sports and athletics industry can adopt personalized marketing strategies, like Bjorn Borg's matching underwear ads, to connect with consumers on a more individualized level and strengthen brand loyalty.