The Bjorg Jewelry 2013 lookbook is darkly strange, but that is due in large part to the otherworldly accessories that make up the collection. As though captured in a suffocating black void, the characters in the catalog embrace their quirky sides to better demonstrate the eternal change and perpetual flux of nature, for which the jewelry was inspired by.
As stated in the Bjorg Jewelry 2013 lookbook, "From his tiny hut deep in the forest, the philosopher saw how cold things grew hot, the hot cool, the wet dry and the parched moist…," this change is unavoidable and thus embraced by the line. Titled Odyssey, the collection is filled with dark metals, wooden shapes and vibrant opals. The catalog was shot by Matias & Mathias.
Dark Otherworldly Accessories
The Bjorg Jewelry 2013 Lookbook is Inspired by Changes in Nature
Trend Themes
1. Dark Accessories - Opportunity for creating avant-garde dark accessories that embrace change and demonstrate perpetual flux inspired by nature
2. Nature-inspired Jewelry - Opportunity for designing jewelry that is inspired by nature and embraces change and the eternal cycle of life
3. Quirky Jewelry - Opportunity for creating unique and quirky jewelry designs that embrace the unconventional and celebrate strangeness
Industry Implications
1. Fashion and Accessories - Opportunity for fashion and accessories industry to tap into growing demand for avant-garde, nature-inspired, and quirky jewelry designs
2. Sustainable Fashion - Opportunity for sustainable fashion industry to incorporate eco-friendly and ethical materials into nature-inspired jewelry designs that embrace change and celebrate the eternal cycle of life
3. Art and Design - Opportunity for art and design industry to explore new forms of expression and embrace the unconventional through creating avant-garde and dark otherworldly accessories