Sadie Jones was buried in her most precious possession. Well, not quite. When Mrs, Jones passed away 5 years ago, she was buried in a cell-phone shaped coffin. Apparently, she loved her cell phone that much.
Now Mr. Jones is claiming she is spooking him by sending him and the rest of the family text messages.
"He claims the call was from his own home number, but there was nobody in the house. But when he entered the house, it smelled like cigarettes and her perfume. Frank also claims that his late wife has been sending them all SMSes from beyond the grave with words that Sadie would say, but no number. Isn't that just like a wife? She nags you through life, nags you from the grave and just like when she was living, what the hell can you really do about it but try to block it out?"
Implications - Today's selfcentric consumer wants to express themselves, even in the after life.
Cell Phone-Shaped Coffins
Cell Phone-Shaped Coffins
Trend Themes
1. Afterlife Self-expression - Consumers want to express themselves even after death, creating opportunities in the funeral industry to provide customizable and personalized options for funerals and burial.
2. Post-mortem Communication - The rise of technology and social media have led to opportunities to create platforms for post-mortem communication between the deceased and their loved ones.
3. Digital Legacies - The increasing reliance on technology in people's lives has led to the need for creating a secure and meaningful way to preserve a person's digital legacy after they pass away.
Industry Implications
1. Funeral Services - Funeral services can offer personalized and customizable options for coffins and funeral arrangements that allow people to express themselves even in death.
2. Technology - Innovative technological solutions can be developed to create secure and private platforms for post-mortem communication and to preserve digital legacies.
3. Marketing and Advertising - Developing advertising campaigns and marketing strategies that appeal to people's desire for self-expression even after death can create new opportunities for businesses in various industries.