Fruit-Based Salad Dressings

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The New Bitten Dressings Add a Fruity Twist to Salads and Bowls

If you're bored with balsamic and just not that into Ranch, you might be excited to try the new Bitten dressings. Made from actual fruit, these creamy dressings add a fruity twist to your favorite salads and grain bowls.

Bitten is a lineup of fruit-based salad dressings that come in five craveable flavors. The company starts with real fruit, which is then blended into creamy perfection to make thick and flavorful salad dressings. Despite the creamy texture, the Bitten dressings are dairy-free and contain no high fructose corn syrup, no artificial flavors, dyes, or preservatives.

With indulgent options such as Lemon Poppy, Blueberry Basil, and Creamy Strawberry, the brand invites consumers to go ahead and "lick the fork clean."
Trend Themes
1. Fruit-based Salad Dressings - Disruptive innovation opportunity: Create more unique and creative fruit-based salad dressings using different flavor combinations.
2. Dairy-free Dressings - Disruptive innovation opportunity: Develop dairy-free dressings with creamy textures and natural ingredients as an alternative to traditional dairy-based dressings.
3. Clean and Natural Ingredients - Disruptive innovation opportunity: Create salad dressings that are free from high fructose corn syrup, artificial flavors, dyes, and preservatives to appeal to health-conscious consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Experiment with fruit-based dressings and new flavor profiles to enhance the salad dressing market.
2. Alternative Food Products - Disruptive innovation opportunity: Capitalize on the growing demand for dairy-free and clean ingredient products by developing innovative dressing options.
3. Healthy Eating and Wellness - Disruptive innovation opportunity: Tap into the health-conscious market by providing salad dressings that are made from natural, wholesome ingredients.

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