Healthy Plant-Based Snacks

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The BitesWeLove Crunchy Peas Healthily Satisfy Snack Cravings

The BitesWeLove Crunchy Peas, created by the Dutch-based food brand BitesWeLove, bring together plant-based ingredients with crunchy snacks for a healthy, crave-worthy product. The healthy snack line uses premium ingredients and an assortment of herbs and spices to provide a nutritious alternative to traditional snacks like chips and chocolate. The BitesWeLove Crunchy Peas are high in fiber, low in fat, and contain plant protein. The vegan roasted peas are a guilt-free way to enjoy snacking on the go.

The BitesWeLove Crunchy Peas come in three flavors: Sour Cream & Jalapeno, Sea Salt & Black Pepper, and Smoked Paprika. The latter two flavors can be enjoyed in a 30-gram portion pack or a 100-gram standing pouch. The BitesWeLove Crunchy Peas can be found at 70 Sainsbury stores in the UK with the brand's recent expansion through the Taste of the Future Trial Bay.
Trend Themes
1. Plant-based Snacking - Food companies can explore creating more nutritious and plant-based snack options that cater to health-conscious consumers, which can disrupt the traditional snack industry.
2. Healthy, Premium Ingredients - Food brands can focus on using premium and healthy ingredients, together with a mix of herbs and spices for added flavour, to create alternative snacking options for health-conscious consumers.
3. Convenient Snacking On-the-go - Companies can explore creating portable snack packaging to target busy consumers who are looking for convenient and healthy snack options while on-the-go.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore developing and marketing healthier snack options that focus on plant-based and premium ingredients to cater to health-conscious consumers.
2. Retail - Retail companies can stock and sell healthier snack options in their stores that cater to health-conscious consumers, and explore creating marketing campaigns centered around these new products that are healthy, convenient, and trendy.
3. Packaging - Packaging companies can create alternative packages for healthier snacks that cater to busy consumers who are looking for convenient and portable snack options to eat on the go.

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