On social media, Hardee's is inviting fans to participate in the #HardeesBiscuitChallenge to come up with a new biscuit recipe. As part of this challenge, Hardee's is asking people to create the ultimate biscuit recipe, which will be judged on its innovation, ability to share a sense of hometown comfort and handcrafted qualities with real ingredients.
Hardee's team of culinary innovators will be choosing one lucky winner to receive a year's supply of Hardee’s Made-from-Scratch Sausage Biscuits, plus the chance to see their inventive creation added to all menus across the country.
Hardee's is passionate about running with great ideas anywhere they are found, as seen in the Southwest Omelet Biscuit and Burrito, which was created by a Hardee’s employee.
Crowdsourced Biscuit Recipes
The #HardeesBiscuitChallenge Turns Fans Into Creators
Trend Themes
1. Crowdsourced Recipe Creation - Opportunity to harness the creativity and innovative ideas of consumers to develop new products or flavors.
2. Social Media Engagement - Unleashing the power of social media platforms to involve fans in the product development process and increase brand engagement.
3. Culinary Innovation Contests - Creating contests and challenges to encourage culinary enthusiasts to showcase their skills and develop unique recipes.
Industry Implications
1. Fast Food - Fast food chains can embrace crowdsourcing to tap into consumer preferences, leading to the creation of novel menu items.
2. Food and Beverage - The food and beverage industry can leverage crowdsourced recipe creation to provide consumers with innovative and diverse products.
3. Social Media Marketing - Companies specializing in social media marketing can offer strategies and platforms to facilitate crowdsourcing campaigns and engage consumers.