Travel and lifestyle brand BÉIS has partnered with model Elsa Hosk to create an elevated, function-forward line of bags and accessories for the modern, stylish parent – the BÉIS x Elsa Collection – launching on Monday, October 17.
This is BÉIS’ first-ever collaboration and plays with pattern. The highly-anticipated line includes a Tote Bag, Backpack Tote, Changing Clutch, Caddy, Baby Sling, and accessories Gift Set available in green check, leopard, and yellow floral colorways. Each bag has the features that BÉIS fans love, including a laptop sleeve, trolley pass-through for luggage, and various pockets. The versatile designs grow with the parent and child, featuring add-on accessories for the early-child stages that can be removed later on. They are effortlessly stylish and multi-functional.
BÉIS Founder Shay Mitchell chose Elsa to collaborate with because of her unparalleled eye for design, from interiors to street style. Together, they’ve produced beautiful, useful styles that transition seamlessly through each stage of life.
Elevated Function-Forward Bags
The BÉIS X Elsa Hosk Collection Launches on October 17th
Trend Themes
1. Function-forward Bags - There is an opportunity for brands to create stylish bags that are not only functional but can also evolve with the user.
2. Collaboration Products - Collaborations with influencers and celebrities can attract new customers and bring a fresh perspective to product design.
3. Multi-functional Accessories - Creating accessories that can be added or removed as the user's needs change can be a way for brands to increase the longevity of their products and appeal to a wider range of customers.
Industry Implications
1. Fashion - Fashion brands can create more versatile and user-friendly products by incorporating features that appeal to different stages of life.
2. Parenting - Brands can create products that support parents in a stylish way by incorporating features that cater to their unique needs.
3. Lifestyle - Multi-functional bags and accessories cater to customers looking for stylish and practical options that can adapt to their changing needs and routines.