Netflix has just introduced a new way to make birthdays special with 'Birthdays On-Demand' -- an interactive series of video clips that feature birthday greetings from the stars of popular children's shows.
Although the messages aren't personalized, parents and family members are invited to turn on the streaming platform on a little one's special day, to receive a unique message from the stars of My Little Pony, Barbie, Tales of Ladybug and Cat Noir and more. The characters offer celebration in the form of dancing in party hats, singing Happy Birthday and offering cake.
The videos are geared to appeal to children younger than eight years old, and can be accessed by searching "Birthday" through the platform's search engine.
Child-Focused Birthday Channels
Netflix's 'Birthdays On-Demand' Features Celebratory Greetings
Trend Themes
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Industry Implications
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