Funfetti-Flavored Whipped Creams

Cool Whip Now Comes in a Sweet Birthday Cake Flavor

If you're looking for a way to take your favorite desserts up a notch, Cool Whip's new Birthday Cake flavor is the perfect topper. Though Kraft has yet to officially announce the debut of Birthday Cake Cool Whip, the tasty new flavor has already been spotted in the freezer aisle at the supermarket chain Schnucks and online from the grocer Hy-Vee.

Cool Whip's new Birthday Cake flavor is a hybrid dessert topping that combines sweet vanilla-cake flavoring with a handful of rainbow sprinkle mix-ins. The result is pink-tinged whipped cream with the light crunch of sprinkles.

Though the new Birthday Cake flavored whipped cream is great for anything from pie to brownies, you can also go a little meta by adding a dollop to actual birthday cake.
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3. DIY Home Dessert Kits - Opportunity for food companies to create DIY kits that allow consumers to create customized dessert toppings at home, including flavored whipped creams and sprinkle mix-ins.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to innovate and create new dessert toppings and flavors to capitalize on consumer demand for unique and exciting products.
2. Grocery Retail - Opportunity for grocery retailers to showcase and promote innovative and unique dessert topping products to attract consumers seeking fun and interesting dessert options.
3. E-commerce - Opportunity for e-commerce retailers to offer a wide selection of dessert toppings, including flavored whipped creams and sprinkle mix-ins, to consumers looking to experiment with new and unique flavors and textures.

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