These new Bio&Me granolas are being launched by the UK-based brand as a series of breakfast foods perfect for consumers to pick up.
The granolas now come in the Berry Burst and Cashew & Almond flavors, which are both low in added sugar, while also high in fiber. The granolas are also formulated with at least 12 fruits, vegetables, whole grains, seeds and nuts to make them a diverse option to add into a person's diet. Each of the products are e approved to tout the Good for your Gut claim, which is positioned right on the front of the pack for shoppers to easily identify.
Co-Founder Dr. Megan Rossi spoke on the new Bio&Me granolas saying, "At Bio&Me, we’re on a mission to make looking after your gut health not only deliciously easy but more accessible. Everyone’s gut is different, and our new gluten-free granolas will help give even greater choice to consumers who avoid gluten, whether that be because they have coeliac disease or gluten intolerance."
Gut Health Support Granolas
Bio&Me Granolas Come in Two New Flavors That Are Rich in Fiber
Trend Themes
1. Fiber-rich Granolas - Opportunity for brands to develop granolas rich in fiber and low in added sugar to cater to consumers' demand for healthier breakfast options.
2. Gut Health Foods - Opportunity for brands to develop gut-friendly foods like granolas that contain fruits, vegetables, whole grains, seeds and nuts to promote good gut health.
3. Gluten-free Options - Opportunity for brands to cater to consumers with gluten intolerance or coeliac disease by offering them a diverse range of gluten-free granolas.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to develop healthier breakfast options like fiber-rich granolas to cater to health-conscious consumers.
2. Health and Wellness - Opportunity for the health and wellness industry to develop gut-friendly foods like granolas that contain prebiotics and probiotics to improve consumers' gut health.
3. Gluten-free Products - Opportunity for the gluten-free product industry to develop a diverse range of gluten-free granolas to cater to consumers with gluten intolerance or coeliac disease.