Microsoft is launching a new campaign called 'Bing is for Doing,' which will be kicked off with an inspirational commercial featuring American snowboarder Kevin Pearce.
The Bing is for Doing campaign, created by Razorfish, focuses on the gerund form ("ing") of verbs such as "living," "falling" and "healing." Microsoft has used words like these in its first commercial for the campaign to showcase the tragic story of aspiring Olympic snowboarder Pearce, who suffered from a terrible accident. According to the Bing blog, a story like this "inspires Bing to 'do' more."
The video spots for the Bing is for Doing campaign will all feature sports athletes and the first spot with Kevin Pearce will air during the NFC championship game this Sunday, says Popsop.
Inspirational Search Engine Campaigns
'Bing is for Doing' Tells Story of Snowboarder Kevin Pearce
Trend Themes
1. Inspirational Campaigns - Creating campaigns that inspire and tell a story using notable individuals.
2. Emotional Advertising - Using emotional appeal to convey a message for a product or service.
3. Advertising with Athletes - Using athletes as ambassadors to create content and promote products.
Industry Implications
1. Search Engines - Incorporating emotional appeal in search engine advertising to draw a larger audience.
2. Sporting Goods - Partnering with athletes to advertise sporting goods and emphasize their importance in achieving success.
3. Film and Video Production - Creating impactful and emotional content for advertising campaigns that tell a story and leave an impression.