Just in time for New York City's Bike to Work day, Levis has released its Commuter Collection.
Biking is a great way to get about town. Not only is it significantly more fun than the sweaty, jam-packed subway or bus alternative, it's also good for you! Unfortunately, this method of transportation also comes with its own set of obstacles: namely, Bikers Butt. According to Levi global designer Sally Leon, this horrifyingly annoying issue will be addressed by the Commuter Collection. She explains, "The collection was designed in collaboration with a core group of cyclists who provided constant wear-test feedback on prototypes to ensure that every aspect was comfortable on the bike."
The finished product has a high-waist fit that ensures your shirt will stay tucked into your pants, and stretchy-yet-fitted material designed to not get caught in bike spokes. Active, eco-conscious consumers will relish the chance to bike to work -- in comfort, and style! -- with Levi's Commuter Collection.
Commuter-Friendly Apparel
Levi's Commuter Collection Allows Consumers to Bike to Work in Style
Trend Themes
1. Commuter-friendly Apparel - The trend of designing apparel specifically for commuters presents opportunities for innovative solutions to address the unique needs of bikers, such as comfort and functionality.
2. Active Eco-conscious Consumers - The trend of consumers seeking eco-friendly and sustainable products opens up opportunities for brands to create apparel that aligns with their values, such as Levi's Commuter Collection which prioritizes both style and environmental-consciousness.
3. Collaborative Design Process - The trend of involving consumers in the design process allows brands to create products that are tailored to their specific needs, as seen in Levi's collaboration with a core group of cyclists to ensure the comfort and functionality of their Commuter Collection.
Industry Implications
1. Apparel - The apparel industry can take advantage of the growing demand for commuter-friendly clothing, offering innovative designs that cater to the unique needs of bikers on their daily commute.
2. Sustainable Fashion - The sustainable fashion industry can tap into the market of active eco-conscious consumers by creating apparel that combines style, functionality, and environmental sustainability, as exemplified by Levi's Commuter Collection.
3. Collaborative Design - The design industry can embrace the trend of collaborative design processes, involving end-users to create products that effectively address their needs, as demonstrated by Levi's Commuter Collection that incorporated constant wear-test feedback from cyclists.