Another high-fueled publicity stunt driven by the Red Bull marketing team, the downhill bike race in Chile gets people revved up for the high-flying energy of soaring bicycles.
There were professional photographers on hand to capture amazing action shots of all the stunts and jumps during the entire race, but a collaboration with Contour cameras paid off as people now get to watch a full video of the race from the winner's perspective. Marcelo Gutierrez astounded onlookers with his fearlessness and heart-stopping maneuvers, speeding past crowds through the urban sprawl of Valparaiso.
With the energy boasting branding of Red Bull, an action-packed publicity stunt, such as this downhill bike race in Chile, will definitely impress the target demographic of young, daredevil males with a need for speed.
Urban Speed Cycling Campaigns
View the Winner's Perspective From the Red Bull Bike Race in Chile
Trend Themes
1. Action Sport Sponsorships - As more brands sponsor high-profile action sports competitions, there is an opportunity to leverage this trend by aligning with competitors and their fans to participate in the experience.
2. First-person Action Camera Marketing - As brands such as Contour partner with event organizers to capture races from the winners' perspective, there is an opportunity to create brand-specific experiences by using first-person POV cameras.
3. Urban Extreme Sports - As cities become the canvas for extreme sports competitions, there is an opportunity for brands to sponsor and participate in these events to engage with audiences in new and exciting ways.
Industry Implications
1. Sports Marketing - Sports marketing professionals can leverage the growing trend of action sport sponsorships to create impactful campaigns that resonate with target demographic of young, daredevil males.
2. Camera and Video Equipment Manufacturing - As more competitions partner with camera companies to capture first-person video of events, camera and video equipment manufacturers have an opportunity to create brand-specific experiences for consumers.
3. Outdoor Apparel - With the rise of urban extreme sports, outdoor apparel companies can sponsor events and provide athletes with gear, creating an opportunity to market to a new and growing demographic.