MOTOrepublic is working on a full size prototype of a noiseless motorcycle. The MOTOrepublic Beta is electric and has rough and tumble looks - perfect for that appeal to Eco-Bikers. The exoskeleton frame gives an 'archeological dig' look to the bike, but also cleverly provides durable strength while maintaining a light weight. Whether or not this will make it to market is questionable, but it sure looks cool.
Implications - Transport devices such as motorcycles are typically associated with a deviant, care-free and tough culture. Many motorcycle drivers that do not fit in with this stereotypical culture are looking for alternatives to the typical bike that are either eco-friendly, noiseless or some other variation that defies the negative connotation generally associated with these vehicles.
Silent Hogs
MOTOrepublic Noiseless Motorcycle
Trend Themes
1. Noiseless Motorcycles - Developing more noiseless motorcycles can cater to individuals seeking alternative, eco-friendly transport options.
2. Eco-biker Appeal - Catering to the eco-conscious market by offering motorcycles with rough and tumble looks can disrupt the motorcycle industry.
3. Lightweight Exoskeleton Frames - Incorporating durable, lightweight exoskeleton frames in motorcycles can provide a disruptive innovation opportunity for the industry.
Industry Implications
1. Transportation - The transportation industry can benefit from the development of noiseless motorcycles to cater to changing consumer preferences.
2. Motorcycle - The motorcycle industry can disrupt the market by offering eco-friendly and noiseless alternatives to attract a wider range of customers.
3. Manufacturing - Incorporating lightweight exoskeleton frames in motorcycle manufacturing can introduce a disruptive innovation to enhance durability and reduce weight.