Weight-Cutting Magnesium Bikes

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The 'ET.1' from MAG Bike Uses a 30% Lighter Magnesium Frame

The ET.1 ebike from MAG Bike is a sleek and stylish electric bike that combines the convenience of a folding bike with the performance of a full-size bike. The ET.1 has a unique frame design that allows it to fold in half in seconds, making it easy to store and transport. The bike also features a carbon fiber fork, a Shimano 9-speed drivetrain, and a comfortable saddle and grips. The ET.1 is available in black, white, or red colors, and comes with front and rear lights, fenders, and a kickstand.

The ET.1 ebike is powered by a 250-watt Bafang mid-drive motor that provides smooth and consistent pedal assistance. The bike has a 36-volt, 10.4-amp-hour battery that can be removed for charging or swapped for a spare. The battery has a range of up to 80 kilometers on a single charge, depending on the level of assistance and riding conditions. The bike has an LCD display that shows the speed, battery level, distance, and mode. The ET.1 has four modes of assistance: eco, tour, sport, and turbo. The bike can reach a top speed of 25 kilometers per hour, which is the legal limit for e-bikes in Canada. The ET.1 ebike has a retail price of $2,499 CAD, and is available for pre-order on the MAG Bike website. The bike is expected to ship in December 2023.
Trend Themes
1. Foldable Electric Bikes - The ET.1's unique frame design allows it to fold in half in seconds, providing a convenient and compact transportation solution.
2. Lightweight Magnesium Frames - The ET.1's 30% lighter magnesium frame offers improved performance and handling for a more comfortable and enjoyable riding experience.
3. Removable Battery Technology - The ET.1's removable 36-volt, 10.4-amp-hour battery allows for easy charging and the option to swap batteries for extended rides or quick replacements.
Industry Implications
1. Outdoor Recreation - The ET.1's foldable and lightweight design makes it an ideal choice for outdoor enthusiasts and adventure seekers.
2. Electric Mobility - The ET.1 represents a disruptive innovation in the electric mobility industry, offering a stylish and efficient alternative for urban commuting.
3. Sporting Goods - The ET.1's innovative features and performance capabilities position it as a desirable product for the sporting goods market, attracting cycling enthusiasts seeking advanced technology.

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