The Bijlmer Euro is a very unique idea to encourage residents of South East Amsterdam to buy locally created products. The currency, which was developed by artist Christian Nold, aims to strengthen community ties in the neighborhood.
The Bijlmer Euro uses standard Euros and places an electronic sticker on their surface. When the sticker is scanned at local participating shops, a note is made indicating where and when the money has been spent.
Aside from using the Bijlmer Euro to create a sense of community, the currency offers customers the possibility of getting a discount that wouldn't otherwise be available to customers using standard Euros. The Bijlmer Euros is a remarkably creative and ingenious way to encourage people to purchase locally.
Micro-Local Currencies
Bijlmer Euro Incentivizes Community Participation in South East Amsterdam
Trend Themes
1. Micro-local Currencies - The Bijlmer Euro incentivizes community participation in South East Amsterdam.
2. Community Strengthening - The Bijlmer Euro strengthens community ties in the neighborhood.
3. Alternative Discount Systems - The Bijlmer Euro offers customers exclusive discounts for local purchases.
Industry Implications
1. Retail - The retail industry can benefit from implementing micro-local currencies to stimulate local spending.
2. Finance - The finance industry can explore new opportunities in developing and managing micro-local currency systems.
3. Art and Design - The art and design industry can play a role in creating visually appealing and secure micro-local currency materials.