The Ones 2 Watch 'Big Youth' editorial is captured by photographer Dennis Branko and consists of candid street style imagery that is authentic and unposed. Models Tommy, Kelvin, Jip Boxstart, Ray and India star in the photoshoot that is lensed outdoors. Whether captured on soccer fields, in suburban neighbourhoods or in the heart of the city, this editorial's cast exudes a carefree and effortlessly cool air.
In 2017, the concept of youth is more associated with one's state of mind rather than their age and The Ones 2 Watch Big Youth editorial captures this notion visually. The photoshoot's most eye-catching looks include matching indigo suiting, soccer-themed streetwear picks along with nostalgic pastel knits that are an ode to the 90s.
Candid Street Style Editorials
The Ones 2 Watch 'Big Youth' Story Boasts Young and Carefree Looks
Trend Themes
1. Authentic Street Style - Chances for fashion and retail industries to incorporate more authentic street style elements into their products and marketing campaigns.
2. Youthful Mindset - Opportunities for businesses in various industries to market towards the youthful mindset, regardless of age.
3. Nostalgic Fashion - Marketing potential for businesses to create nostalgic fashion pieces inspired by the 90s and early 2000s.
Industry Implications
1. Fashion - Fashion brands can take inspiration from the authentic street style looks showcased in this editorial.
2. Retail - Retail stores can incorporate more youthful and authentic elements to their store decor and marketing campaigns.
3. Marketing - Marketing agencies can tap into the nostalgia trend and create campaigns targeted towards consumers who are looking for a sense of comfort and familiarity.