Last season Nike's must-have item featured an over-branded track suit, and now the brand is back with its 'Big Swoosh' track suit in four new colorways.
Perfect for the casual fashionista, this jacket and pant combo offers the wearer a comfortable yet stylish look that can be worn while running errands, or for a night out on the town. The newly revealed colorways include "Black/Hot Punch," "Midnight Navy/University Red," "Black/Volt" and "Midnight Navy/Vivid Sulfur" but the items can be bought separately so consumers can mix and match.
Those interested in the looks may be disappointed as the items are exclusive to Nike stores in Japan, however its popularity may lead to a global expansion.
Logo-Heavy Track Suits
Nike's Big Swoosh Track Suit Arrives N Four New Colorways
Trend Themes
1. Logo-heavy Track Suits - Opportunity for brands to create logo-heavy track suits as a trendy fashion statement.
2. Comfortable Yet Stylish Look - Opportunity for fashion designers to create comfortable yet stylish track suits for casual fashionistas.
3. Mix and Match Colorways - Opportunity for retailers to offer mix and match options for track suit colorways.
Industry Implications
1. Fashion - Disruptive innovation opportunity for the fashion industry to incorporate logo-heavy track suits as a popular trend.
2. Sportswear - Opportunity for sportswear brands to create comfortable and stylish track suits for active individuals.
3. Retail - Opportunity for retailers to expand their offerings by including mix and match options for track suit colorways.