If you're looking to get your fix of something sour, the new Big Sour Patch Kids are the perfect option.
As the name bluntly puts it, Big Sour Patch Kids are a supersized version of everyone's favorite sour candy. More specifically, the candy pieces are two times bigger than the original Sour Patch Kids, "which just makes them twice as awesome," according to online description. Despite the bigger size, the candies come in the same signature assorted fruit flavors, and boast the same sweet and sour flavor profile that fans know and love.
The new SOUR PATCH KIDS Big Kids Soft & Chewy Candy comes in a handy 'go oak,' family-size bags or in a box of individually wrapped candies.
Supersized Sour Candies
Big Sour Patch Kids are Twice the Size of the Original Candies
Trend Themes
1. Supersized Candy - Disruptive innovation opportunity: Create new variations of popular candies in larger sizes to cater to consumer demand for unique and indulgent treats.
2. Enhanced Flavor Profiles - Disruptive innovation opportunity: Experiment with new flavor combinations and profiles to offer an elevated taste experience for candy enthusiasts.
3. Convenience Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions that provide convenient, on-the-go snacking options for consumers.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Introduce larger-sized candies and explore new flavor profiles to differentiate from competitors and attract a wider customer base.
2. Food Packaging - Disruptive innovation opportunity: Design novel packaging formats for larger-sized candies to enhance convenience and appeal to consumers.
3. Retail - Disruptive innovation opportunity: Collaborate with candy companies to showcase and promote the supersized candies in-store and online to drive customer engagement and sales.