The intelligence behind a big brand contains "many lifetime's worth of knowledge and expertise" -- that's the philosophy behind The Big Know, a new site that offers online learning led by the world's biggest brands.
The Big Know offers courses from the world's top experts in a multitude of different topics. Courses can be taken at each learner's own preferred pace, but each one has a community of other enrolled students who are available for discussion and peer-to-peer guidance. The Big Know's courses are also project-based, meaning that upon completion, the participants have achieved some goal such as creating a personal health plan or writing their first song. Most fascinatingly, The Big Know aims to create partnerships with the world's leading brands in order to bring the knowledge of the world's most successful companies to the masses and allow brands to engage with consumers in a meaningful way.
Brand-Taught Online Courses
The Big Know Offers Online Learning by the Biggest Brands' Top Experts
Trend Themes
1. Brand-taught Online Courses - Opportunity for brands to leverage their knowledge and expertise to offer online courses and engage with consumers in a meaningful way.
2. Community-based Learning - Growing trend of online courses fostering a sense of community among learners, enabling peer-to-peer guidance and discussion.
3. Project-based Learning - Increasing interest in project-based online courses that allow participants to achieve specific goals, such as creating personal health plans or writing songs.
Industry Implications
1. Education - Disruption opportunity for the online education industry to collaborate with brands and offer specialized courses led by industry experts.
2. Marketing and Advertising - Brands can leverage brand-taught online courses as a novel marketing strategy to engage with consumers and build brand loyalty.
3. Technology - Opportunity for technology companies to develop platforms and tools that facilitate community-based and project-based learning experiences in the online education space.