Australian label Birds of Condor introduces its new Big Floppa collection as the latest to join its roster. The brand specializes in golf apparel and streetwear pieces and the newest items do not fall short. The lifestyle pieces are true to surfing aesthetics and a relaxed spirit.
The Big Floppa capsule is made up of a t-shirt, golf towel, drink sleeve to hold canned beverages, a wallet, and a sweater. All of these pieces are designed to reference Brooklyn-born late rapper, Notorious B.I.G. Notably, the items that are purchased from the capsule will have 10% donated towards the Brooklyn Arts Council. Notably, artist Slackteride created an illustration that is screen printed side by side with the rapper on top of a Coogi sweater.
Surf-Themed Artful Wearables
Birds of Condor's Big Floppa Capsule is Full of Bright Colors
Trend Themes
1. Surf-inspired Wearables - There is an opportunity for streetwear and golf apparel brands to incorporate relaxed aesthetics inspired by surfing into their products.
2. Artful Fashion Capsule Collections - Introducing limited edition capsule collections that collaborate with artists and support a cause could be a disruptive innovation for fashion brands.
3. Charitable Purchase Models - Including donations towards a social or charitable cause could be a trend for fashion brands to encourage customers to make a purchase with a purpose.
Industry Implications
1. Fashion - Fashion brands have an opportunity to create unique products through collaborations with artists and designers from outside the industry.
2. Art - Artists can partner with fashion brands to showcase their work and gain exposure to a wider audience through fashion collections.
3. Social Impact - Incorporating a social or charitable cause into the business model can attract socially conscious customers and create a positive impact through fashion products.