Designer Riccardo Tisci introduces a new Bicycle Chain Bracelet as the latest jewelry design for luxury fashion house Burberry and its Pre-Autumn/Winter 2019 selection. The offering is designed from an angle that is strongly charged with streetwear culture, stemming from Tisci's admiration of the perspective.
The jewelry piece is created to directly resemble a bicycle chain, referencing its namesake. The unique aesthetic is complete in the silver hue that is often used for bikes and the bracelet is constructed in Italy. It is made from palladium-plated brass materials and finished with subtle detail to nod to the label's branding -- there is an inscription found on top of the clasp enclosure in a minimal manner.
Bicycle Chain-Resembling Bracelets
Riccardo Tisci Takes Burberry's New Jewelry to a Street Angle
Trend Themes
1. Streetwear-inspired Jewelry - Exploring the influence of streetwear culture in luxury jewelry design, this trend presents an opportunity for designers to create unique and edgy pieces that appeal to a younger demographic.
2. Bicycle Chain Aesthetics - The trend of incorporating bicycle chain design elements into jewelry opens up possibilities for innovative and eye-catching accessories that combine fashion with functionality.
3. Minimalist Branding Detail - The use of subtle branding details on jewelry, such as inscriptions on clasps, provides opportunities for brands to create elegant and understated pieces that still showcase their identity.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can embrace the trend of streetwear-inspired jewelry to expand their product offerings and appeal to a broader range of customers.
2. Jewelry Design - Jewelry designers can capitalize on the trend of incorporating bicycle chain aesthetics to create unique and contemporary pieces that stand out in the market.
3. Branding and Marketing - Branding and marketing professionals can explore the use of subtle branding details, like inscriptions, to create a distinct and recognizable identity for jewelry brands.