Bic, the company known for making disposable lighters, is now in partnership with European cellular operator Orange. Together they just launched a 'disposable' mobile that has been loaded with a SIM card and 60 minutes, which should be used within two months.
The design, as you perceive, is not that great (the hardware is not designed by Bic, but by Alcatel) and its main and only functions are to make and receive calls, send messages and listen to radio. It comes in two colors, green lemon and orange, and the number that comes with the unit is valid for only 12 months.
Disposable Cell Phones
Bic in Partnership with Orange
Trend Themes
1. Disposable Cell Phones - Opportunity for creating affordable and minimalistic mobile devices with limited functionality.
2. Partnerships Between Consumer Brands and Telecom Operators - Potential for collaboration between non-tech companies and telecom operators to offer innovative mobile solutions.
3. Limited Functionality Devices - Growing market for devices focused on specific functions, such as calling, messaging, and basic media playback.
Industry Implications
1. Consumer Electronics - Potential for consumer electronics companies to explore the market for affordable and simplified mobile devices.
2. Telecommunications - Opportunity for telecom operators to partner with non-tech brands to expand their offering and attract new customer segments.
3. Manufacturing - Possibility for manufacturers to develop cost-effective mobile devices with limited features to target specific market needs.