This series of Bic pen commercials is premised on the idea that they will "only be shown once," as the voice-over explains. It’s an interesting concept, and provides almost an "aha!’ moment for whenever you’re in desperate need for a pen.
In the commercials, you get the contact information of a hot model, the formula for the most famous soft drink in the world, and directions to the Holy Grail. Great, right? Until you discover you’re pen-less.
Check out the video for three back-to-back Bic pen commercials with the one-time only theme.
One-Time-Only Commercials
The Bic Pen Commercials Will "Only Be Shown Once"
Trend Themes
1. One-time-only Marketing - The concept of 'one-time-only' marketing offers a unique and memorable brand experience, while also creating a sense of urgency for consumers.
2. Interactive Advertising - By providing interactive elements within one-time-only commercials, brands can increase engagement and make a lasting impression on consumers.
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Industry Implications
1. Advertising - The advertising industry can benefit from incorporating 'one-time-only' commercials to create a sense of excitement and urgency around product launches or promotions.
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