If there's something you need to learn from the BiC Kids 'A Blank Canvas' ad, it's that eight-year-olds need supervision -- especially if they have a marker in their hands.
A little girl is shown in the BiC Kids 'A Blank Canvas' clip minding her own business looking for markers. As this spontaneous event takes place, she gathers enough and starts to look for the perfect place to use them. Sure enough, she enters a door and finds the ideal canvas to work on: it's white, unused and it'll be great for filling in the blank with colors and creativity. Of course, things are never what they seem as a horrified female enters the room looking in disbelief at what she witnesses. So what happened? Watch the video and ladies, I hope you never go through this trauma.
Disastrous Marker Ads
The BiC Kids 'A Blank Canvas' Shows Why Children Need Supervision
Trend Themes
1. Child Supervision - Opportunity for companies to develop innovative products or services that help parents and caregivers better supervise children during creative activities.
2. Child-friendly Art Supplies - Opportunity for businesses to create and market art supplies specifically designed for children that are both safe and easy to use.
3. Creative Learning Environments - Opportunity for educational institutions and businesses to create environments that inspire creativity and allow children to explore their artistic talents.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to develop creative art sets that combine child-friendly materials and tools.
2. Parenting Support - Disruptive innovation opportunity for businesses to provide parenting support services, such as workshops or online resources, focused on child supervision and creative activities.
3. Education - Disruptive innovation opportunity for schools and educational institutions to design curriculum and learning spaces that foster creativity and artistic expression.