Who wouldn’t want more shoes? Bianco Footwear has a fast solution on "How to double your collection" of shoes. What’s the idea? Go gay and get a boyfriend/girlfriend with your same shoe size!
The award winning campaign by ‘& Co’, Denmark shows male and female gay couples enjoying an intimate embrace while looking content and happy now that they have access to more shoes.
If you’re not already gay, you must really, really love shoes to follow their advice :)
The campaign was done with creative director Thomas Hoffmann, art directors Thomas Hoffmann, Martin Storgaard and Jesper Schmidt.
Gayvertising Shoes
Bianco Footwear Homolicious Ads
Trend Themes
1. Inclusive Advertising - Creating advertising campaigns that embrace diverse relationships and promote inclusivity.
2. Targeted Marketing - Developing marketing strategies that focus on specific communities or demographic groups.
3. Lifestyle Branding - Using lifestyle themes and values to connect with consumers on a deeper level.
Industry Implications
1. Footwear - The shoe industry can explore partnerships with LGBTQ+ organizations and create inclusive advertising campaigns to attract diverse consumers.
2. Fashion - Fashion brands can adopt targeted marketing approaches to appeal to specific communities and emphasize inclusivity in their advertising.
3. Advertising - Advertising agencies can capitalize on the trend of inclusive advertising by developing innovative campaigns that challenge traditional stereotypes and embrace diversity.