Bhuman is a waterless personal care brand founded by Yeeli Lee, the former vice president of Amazon China and its core focus is on sustainable consumption. The brand's products are packaged in bamboo and aluminum bottles that help to reduce the need to rely on single-use plastics. The brand's B Clean Waterless Facial Wash Powder is a 100% plant-based enzyme powder that can be activated with water at the point of use. As such, the product helps to cut down on packaging, emissions and transportation costs.
The unisex water-activated facial cleanser can be purchased in either a bamboo or metal bottle, which can be refilled as needed. The choice to go with a single SKU was an intentional one by Bhuman, as Lee explains, "I wanted something that has a high penetration rate and could be used by both men and women, low in carbon footprint and refillable."
Waterless Personal Care Brands
Bhuman Promotes Sustainable Consumption
Trend Themes
1. Waterless Personal Care - The trend of waterless personal care products reflects an opportunity for brands to promote sustainable consumption and reduce packaging waste.
2. Refillable Packaging - Refillable packaging is becoming an increasingly popular trend among personal care brands looking to reduce their environmental impact and improve sustainability.
3. Plant-based Products - Plant-based personal care products like Bhuman's Waterless Facial Wash Powder are a disruptive innovation opportunity for brands looking to differentiate their offerings with environmentally-friendly options.
Industry Implications
1. Personal Care - The personal care industry can benefit from trends like waterless products, refillable packaging, and plant-based ingredients to reduce the environmental impact of their products.
2. Sustainability - Sustainability-focused industries can leverage the rise of brands like Bhuman to promote more responsible consumption habits and support eco-friendly innovations in packaging and product development.
3. E-commerce - The e-commerce industry can support the growth of waterless personal care brands by promoting these products to consumers looking for more sustainable and eco-friendly options for their daily routines.