Eat & Beyond Global has announced that its brand Beyond Moo Foods is launching an all-new yogurt product called 'Oatgurt.' The single-serve yogurt beverage is being targeted toward kids and will be made available at 116 retailers nationwide, including Foodland, Healthy Planet, and Choices Market.
'Oatgurt' is a yogurt drink made from oats that are dairy-free, gluten-free, low in sugar, and packed with probiotics, calcium, and vitamins. As of right now, there are two flavors for shoppers to choose from: cherry and vanilla.
"Oat-based dairy alternatives have quickly become a favorite among consumers, and that includes parents who are interested in integrating plant-based foods into their children’s diets as well," added Michael Aucoin, CEO of Eat & Beyond. "I expect to see this trend continue to gain steam beyond the milk category."
Oat-Based Yogurt Drinks
Beyond Moo Launches New Kid-Friendly 'Oatgurt' Beverage
Trend Themes
1. Plant-based Yogurt Drinks - Opportunity for creating more innovative and flavorful plant-based yogurt drinks with added nutritional value.
2. Kid-friendly Healthy Beverages - Creating more health-focused beverages specifically designed for kids to promote healthier eating habits and to take advantage of the growing market demand.
3. Dairy-free Probiotic Drinks - Expanding on the popularity of dairy-free options and offering more diverse probiotic drink options beyond traditional yogurt.
Industry Implications
1. Plant-based Food Industry - Companies that make and sell plant-based foods have new opportunities to expand their product lines to include innovative, healthy yogurt drinks that appeal to a wider audience than ever before.
2. Children's Food and Beverage Industry - Opportunity to cater to the rising demand for healthy, delicious, and convenient beverages specifically tailored for children.
3. Probiotic Beverage Industry - Opportunity for companies in the probiotic beverage space to innovate and create more diverse and healthier options for consumers who want to improve their gut health while enjoying a tasty drink.