The Beyond Meat 'Literally The Least You Can Do' campaign is launching with new years resolutions in mind to encourage consumers to stick to their healthy eating plans. The campaign showcases models clad in workout attire enjoying some of the brand's signature products and provides a playful point of view that will garner the attention of consumers. The campaign comes as part of the brand's larger push to educating the public on the benefits of plant-based meat and countering misinformation.
Akerho "AK" Oghoghomeh, Senior Vice President of Brand Marketing at Beyond Meat, spoke on the Beyond Meat 'Literally The Least You Can Do' campaign saying, "January is a time of making and then often breaking resolutions, with health-related resolutions typically at the top of the list. We wanted to emphasize Beyond Steak’s heart-healthy credentials by showing consumers in a light-hearted way that there is one New Year’s resolution – eating healthy – that is both easy and delicious with our products."
Plant-Based Meat Resolution Campaigns
Beyond Meat 'Literally The Least You Can Do' is Cheeky
Trend Themes
1. Healthy Eating Resolutions - The Beyond Meat 'Literally The Least You Can Do' campaign is tapping into the trend of consumers making resolutions to eat healthier in the new year.
2. Plant-based Meat Education - The campaign is part of Beyond Meat's larger push to educate the public about the benefits of plant-based meat and combat misinformation.
3. Playful Marketing - The 'Literally The Least You Can Do' campaign showcases models in workout attire enjoying Beyond Meat products in a light-hearted and attention-grabbing way.
Industry Implications
1. Food and Beverage - The rise of healthy eating resolutions presents opportunities for food and beverage companies to develop and market plant-based meat alternatives.
2. Fitness and Activewear - With the focus on workout attire in the campaign, fitness and activewear brands can explore partnerships and promotions related to plant-based eating and healthy lifestyles.
3. Marketing and Advertising - The success of the 'Literally The Least You Can Do' campaign highlights the potential for marketing and advertising agencies to create playful and attention-grabbing campaigns for health-focused brands.