Recomposing the voice of 1970s horror films, Bewitched by W Magazine features today's top models mimicking your worst nightmares. With a cast including Lara Stone, Anja Rublik, Molly Blair, Guinevere van Seenus, Jamie Bochert, Anna Ewers and Stella Lucia, the editorial spread is eerie and devastatingly beautiful. These top models are wearing the likes of Dolce & Gabbana, Lanvin, Rebecca Taylor, Miu Miu, Prada and Givenchy.
Bewitched by W Magazine was shot by Mert and Marcus, styled by Edward Enninful and made up by Sam McKnight, Lucia Pieroni and Anatole Rainey. With set design by David White, the bewitching editorial is like our nightmares but in the most glamorous way possible. The editorial looks like a mix between American Horror Story, Halloween and The Exorcism.
Winter Witchcraft Editorials
Bewitched by W Magazine Features Lara Stone, Anja Rubik & Molly Bair
Trend Themes
1. Horror-inspired Fashion Editorials - There is an opportunity for fashion brands to collaborate with horror-inspired media to create avant-garde fashion statements.
2. Modeling and Acting Crossovers - Opportunities exist for models and actors to cross over into each other's industries as demonstrated by the models' convincing depictions of horror film roles.
3. Gothic Glamour - There is a growing trend towards combining the macabre and glamour in fashion and editorial design.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of horror-inspired fashion editorials to create unconventional pieces that cater to a niche market.
2. Entertainment - The crossover between modeling and acting industries can provide opportunities for talent scouts and casting agencies to discover new and versatile talents.
3. Editorial Design - There is an opportunity for editorial design firms to incorporate the trend of Gothic glamour into their designs for fashion magazines and online publications.